Media Products And Audiences - Target Audience

I think for my product Forza Motorsport 6 the main target audience is 10-50 year olds and people how are into games because i think the game might be hard to control for kids and i don't think older people be in to this sort of game because it's a racing game. I think the game is more aimed at boys but i think it's suitable for girls as well.

The main cover/poster for the game shows a car with a blurred background to show it's going fast so they're aiming that at younger people and not older people. The trailers are also fast paced as there showing sport cars racing and the music is also fast paced. So also the game cover/poster and the game trailer are also aiming their product towards younger people.

The Lifestyle of my target audience are people who will spend most of their time playing games and their likely job might be something along the lines of gaming e.g. Game Designer. They also might not have a job because they might not be employed. The product provides them with a game because that's what their into mostly so they can play it.

I think my product appeals to my audience very well because the way they made the game cover with the car going fast and how fast paced the trailer is. Also the main game appeals to my audience really well because it's motor racing and that's what younger people are into and older people are not really in to that. Also the music in the game is a bit fast paced which is more suitable for a younger audience than an older one.

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